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In 2020, Surf Excel released a Holi campaign starring Jaideep Ahlawat, telling the story of a family separated by years of unspoken conflict. Young Vihaan visited his uncle’s home, using colors to represent each family member, bringing everyone together. The campaign reinforced the “daag achhe hain” philosophy with the tagline: “The colors that bring loved ones closer are good.” #SurfExcel #HoliCampaign #DaagAchheHain #FamilyStories #MarketingNews @surfexceldaagacchehai { surf excel, holi campai
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