YouTube Leads with 12.5% of TV, Netflix Maintains No. 3 Rank with 8.8% ...

An estimated 125.6 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel measurement.

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S.

Airlines remained the largest segment by ad spend, investing $89.6 million in 2025 (a 31.6% increase year-on-year). The ...

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Television viewing climbed to a 12-month high in January 2026, according to Nielsen’s latest report of The Gauge™, the media ...

An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel measurement.

NEW YORK – February 10, 2026 – Nielsen’s Gracenote, the global leader in entertainment metadata, today announced the ...

Top New Original – Comedy Running Point Netflix 5.1 billion Top New Original – Unscripted Sean Combs: The Reckoning Netflix 4.8 billion Nielsen’s streaming insights for 2025 also revealed that ...

NEW YORK – January 20, 2026 – Streaming viewership captured 47.5% of television in December 2025, eclipsing its previous record set in July 2025 to achieve the largest share of TV ever reported in ...