Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” ...

London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.

Why creative directors need a collaborative, centralized brand-building platform so they can focus on what’s most important: ...

WBD’s contextual targeting tool, called Moments, allows advertisers to target their ads by thematic content rather than more ...

Kraft Heinz is facing criticism for how it responded to a customer who says she bought multiple boxes of the brand’s ...

McDonald’s Corp. unveiled an overhaul of its US value platform that it hopes will lure penny-pinching customers back into its ...

Are you a print subscriber? Activate your account. By Erica Moody - 4 hours 20 min ago By Jon Springer - 6 hours 6 min ago By ...

At 6 p.m. ET on Monday, H&M shoppers in New York City and Instagram users received a frantic alert—head to Times Square within 30 minutes because a free Charli XCX concert was about to begin.

Every campaign is different, and every creative has their own methods, but the right tech can bring teams together and ...

Like many retailers, Sephora is looking to understand the election’s impact on consumer outlooks. Over the summer, Macy’s Inc ...

Matt Damon, Tom Brady, Jack Harlow and Fat Joe also make appearances in the spot. The campaign also included a catchy ...

Are you a print subscriber? Activate your account. By Ian Baer - 7 min 34 sec ago By Brandon Doerrer - 37 min 34 sec ago By Adrianne Pasquarelli - 37 min 34 sec ago By Paul Jankowski - 37 min 34 sec ...