Coke and Pepsi need to stop the deception and take responsibility for the plastic pollution problems your products are ...

Duke freshman Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first men’s college ...

Patients in the hospital for dehydration or nausea are only about half as likely to get IV fluids. Researcher says that’s ...

Gatorade has announced the signing of Cooper Flagg, the 2024 Gatorade Best Male Player of the Year, to its elite athlete roster as he prepares for his debut season at Duke University. This partnership ...

Duke freshman, Cooper Flagg makes history signing NIL deals with New Balance and Gatorade before his Blue Devil's debut.

Duke freshman Cooper Flagg signs a historic NIL deal with Gatorade, marking his rise in the sports marketing world and the evolving athlete endorsements landscape.

Four-star recruit Carter Smith, ESPN's No. 3 dual-threat passer in the class of 2025, pulled his pledge from Michigan on ...

USC Trojans women’s basketball star JuJu Watkins has made major deals within the past few months. Watkins has signed various NIL deals, and her portfolio contin ...

Carter Smith, a four-star quarterback in the class of 2025 and Michigan football commit, has decommitted.

In their lawsuit, LA County alleges PepsiCo and Coca-Cola misled people about how recyclable their bottles were, among other ...

Name, Image and Likeness (NIL) continues to be kind to student-athletes up and down the country. The radical policy change, enacted in 2021, has allowed superstar athletes and influencers to make ...

Bethea, ranked seventh in the 247Sports composite, is a 6-5 guard from Philadelphia who had 22.7 points, 6 rebounds and 5 ...