According to GOLF.com, the seven Sundays this year in which both tours have held an event, the PGA Tour is averaging 3.1 million viewers on CBS and NBC, while LIV is averaging 175,000 on FOX, FS1 ...

The LIV Golf circuit is back in action for the first time in five weeks from Robert Trent Jones Golf Club in Virginia as the circuit gets its players fine tuned for next week's U.S. Open. This par ...

Last year, the LIV golf league explored a tournament in New Orleans that would have coincided with Super Bowl LIX in the city, multiple sources confirm to WDSU.

LIV Golf wraps up the first half of the 2025 season with this week’s LIV Golf Korea presented by Coupang Play, the seventh tournament during the 14-event league schedule. Here is everything to ...

The Official World Golf Ranking has re-opened discussions with LIV Golf for the league to receive world ranking points for their events, according to a report by Sportico. LIV originally applied ...

2025 LIV Golf Mexico City odds, predictions: Favorites, picks from the field Updated Apr. 24, 2025 3:43 p.m. ET ...

Alissa Heinerscheid, a former v-p with Bud Light, is now working with LIV Golf. The marketing executive that was behind the ad campaign that tanked the No. 1 beer in America seemingly got a mulligan.

LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after her transgender marketing campaign cratered brand A disgraced former marketing executive who tanked Bud Light’s ...

Alissa Heinerscheid’s decision to partner with transgender influencer Dylan Mulvaney cost Anheuser-Busch $5 billion in market cap and caused Bud Light sales to plummet 23%.

The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now working for LIV Golf in a stunning turn of events. Alissa Heinerscheid ...

LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand By Taylor Walters Published April 13, 2025, 12:25 p.m. ET ...

LIV is staying mum about its decision to hire former Anheuser-Busch VP Alissa Heinerscheid, who has been working at the league in a “Team Business Operations” role since September, according ...