Alissa Heinerscheid did an interview with the podcast “Make Yourself At Home” on March 30, where she discussed her work in transforming the Bud Light brand.

WASHINGTON (TND) — Alissa Heinerscheid, the vice president of marketing for Bud Light, has reportedly taken a leave of absence following a fierce outpouring of backlash her beer brand recently ...

Alissa Heinerscheid was placed on leave by Anheuser-Busch and eventually left the company after her efforts to woke-ify Bud Light through a partnership with transgender influencer Dylan Mulvaney.

It was reported Friday that another executive — the brewer’s vice president of marketing who was behind the campaign, Alissa Heinerscheid — was taking a leave of absence.

Heinerscheid, who has led the brand since June, will be replaced by Budweiser global marketing VP Todd Allen, according to Ad Age. Bud Light and Anheuser-Busch have faced a tsunami of backlash for ...

After the controversy ballooned into calls for a boycott, it was reported on Saturday that Alissa Heinerscheid, Bud Light’s vice president of marketing, would be taking a leave of absence.

So let's talk about Alissa Heinerscheid, Budweiser's VP of Marketing. She's having a rough few weeks, right? She hired female impersonator Dylan Mulvaney to sell beer when she should have listened ...

Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP ...

Alissa Heinerscheid, vice president of marketing for the beer brand, and Daniel Blake, the vice president overseeing Anheuser-Busch's mainstream brands, were said by the company to have taken a ...

Alissa Heinerscheid was photographed in New York City by the Daily Mail last week. The corporate executive was walking with a friend near her $8 million apartment near Central Park.

Vice President of Bud Light, Alissa Heinerscheid, explains why “inclusivity” is important when it comes to marketing, says she uses this strategy to “attract young drinkers” pic.twitter ...