Alissa Heinerscheid, Bud Light's vice president of marketing who said the company needed to update its "fratty" image, enjoyed taking part in that same culture while attending Harvard University.

Alissa Heinerscheid, 39, refused to speak when approached by the Daily Mail for comment on the controversial marketing deal with the transgender influencer — before her friend cut in to explain ...

L-R: Bud Light Vice President Alissa Heinerscheid, Anna Smith, and Kate Randi attend Change For Kids 25th Anniversary: Super Heroes at Gotham Hall on November 14, 2019, in New York City.

Alissa Heinerscheid did an interview with the podcast "Make Yourself At Home" on March 30, where she discussed her work in transforming the Bud Light brand. "I’m a businesswoman, ...

Alissa Heinerscheid was placed on leave by Anheuser-Busch and eventually left the company after her efforts to woke-ify Bud Light through a partnership with transgender influencer Dylan Mulvaney.

Alissa Heinerscheid is the first woman to take the helm and lead the Bud Light brand. The Super Bowl will kick off a new marketing era for Bud Light, and a woman is at the helm for this new ...

Alissa Heinerscheid, Bud Light Marketing Vice President, on a 'leave of absence' following Dylan Mulvaney controversy. Apr 22, 2023 Apr 22, 2023; Facebook; Twitter; WhatsApp; SMS; ...

WASHINGTON (TND) — Alissa Heinerscheid, the vice president of marketing for Bud Light, has reportedly taken a leave of absence following a fierce outpouring of backlash her beer brand recently ...

Bud Light VP Alissa Heinerscheid got canned for her woke cans," @PollyGirl87 tweeted. "She'll have lots of free time to get FRATTY with her separated-at-birth twin bro Lia Thomas #BudLight # ...

So let's talk about Alissa Heinerscheid, Budweiser's VP of Marketing. She's having a rough few weeks, right? She hired female impersonator Dylan Mulvaney to sell beer when she should have listened ...

Alissa Heinerscheid was placed on leave by Anheuser-Busch and eventually left the company after her efforts to woke-ify Bud Light through a partnership with transgender influencer Dylan Mulvaney.