Rolex sales increased 4 percent to about $14 billion in 2025 in a brand first, Morgan Stanley and LuxeConsult’s annual Swiss Watcher report says.

And that's why you never judge a book by its cover. Several years ago, Luke Combs told what's become a pretty popular story among fans about the time he got the "Pretty Woman" treatment at the Rolex ...

Europe’s economy may be as flaccid as a damp baguette, but you wouldn’t know it if you were window-shopping in the posher arrondissements of Paris. Say you are looking for a bone-shaped leather trunk ...

The Belgians again broke the world record 24-hour run (subject to World Speed Sailing Council verification), surpassing the record Hantzperg and Renaud Dehareng set in Leg 2, notching up 459.78 miles, ...

The first ever street race for the NASCAR Craftsman Truck Series will take place in St. Petersburg as part of IndyCar's opening weekend ...

Dillon Dingler, who had struggled as a rookie in 2024, was now producing at the plate and playing elite defense. He was also catching the Tigers’ ace. Skubal posted a 1.87 ERA over seven starts with ...

In production since 1956, the Rolex Day-Date is an object of desire all over the world. Here's everything you need to know ...

America has fewer than 2,000 professional watchmakers. Rolex’s new Dallas school aims to fix that—and the demand for admission says a lot about the state of work in 2026.

Mindful of how little I liked the first RZ I drove, I made sure to approach the 550e F Sport with an open mind. And despite a ...

In a year when he met Donald Trump for trade talks in the White House, Rolex CEO Jean-Frederic Dufour shared his views on ...

With Watches and Wonders 2026 on the horizon, it's time to start speculating about what Rolex has in store for the ...

Jordan, the Pro Basketball Hall of Famer, and Hamlin, a three-time Daytona 500 winner, have created a culture inside 23XI designed to build a championship-winning organization that will be the go-to ...