Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z's TikTok-over-Google preference is dropping.

In the digital market perception is reality. This is what is referred to as social proof and it has a colossal influence in ...

TikTok remains the primary launchpad for viral music in the MENA (Middle East and North Africa) region, with 84% of songs ...

A viral TikTok trend known as the 'door kick' challenge is continuing to spark safety concerns across the Houston-area.

YouTube Shorts and TikToks are often set to electronic dance music with rap roots that’s become the unconscious hum of ...

These are the creators with the largest followings on your favorite social platforms, from YouTube and Instagram to TikTok and Twitch. With billions of users worldwide, TikTok is one of the most ...

Market Domination Host Josh Lipton and Yahoo Finance Senior Reporter Brooke DiPalma track several of the day's top trending ...

Many Gen Zers in the US are declaring their love and admiration for all things Chinese ahead of the Lunar New Year. Some are even saying that they are ‘becoming Chinese’. This viral trend on TikTok an ...

From warm apple-boiled water to indoor slippers and longevity exercises, people are sharing videos of themselves "learning to be Chinese". Many come with the Fight Club-inspired caption "you met me at ...

On TikTok, dancers are performing to the song ‘Liberian Girl’ by Michael Jackson with majorette moves—here’s how the trend started, and went viral.

This week's Trending Up looks at recent streaming hits with some mysterious origins and driving forces behind them. By Kyle Denis Welcome to Billboard Pro’s Trending Up newsletter, where we take a ...

TikTok brainrot isn’t just cringe anymore — it’s relentless. This video breaks down the trends, sounds, and formats that refuse to die and somehow keep getting worse. Short attention spans, recycled ...