Lee was the first of three athletes announced Monday as SI Swim’s newest athletes for the 2025 issue — including Olympic ...

As a busy mother of two children and a corporate lawyer by-day, Diana Chan knows what it’s like to stuff her suitcase for trips without second-guessing her swimwear.

How Ambra Maddalena launched her namesake sustainable swimwear label that shares her love for the ocean. What inspired you to launch Ambra Maddalena? Originally, it started as a small project after I ...

Oh Polly has just launched a new swimwear collection, evoking the spirit of Greece and other iconic beach destinations worldwide.

The guiding principle for Audrey Tirrell's Freestyle Swimwear is to find products she could've used. Enter Freestyle Reflections ...

Varley’s rollout in the U.S. echoes another British brand’s journey. ME+EM, which has gained attention from the royal family, ...

The Duffle e-commerce travel shopping app has been revamped as a product guide and homage to some of Europe’s trendsetting style capitals.

Sisters Rima and Eddy Vaidila found their niche in the crowded swimwear market by designing bold bikinis influenced by their ...

White Sands Bondi expands its reach with minimalist swimwear and Bondi beach chicSydney, Australia--(Newsfile Corp. - ...

BYU student AnnaBelle Gilmore started her own swimsuit company inspired by women in her family and her own drive to pursue ...

Two local companies, Lenna and Co and Saturday Strides, aim to add a female-oriented touch to the activewear market.

W e love celebrating the end of each week by looking back at what our SI Swimsuit models have been up to over the last few ...