The Boston Celtics kick off Friday night’s slate of games with a conference matchup against the Brooklyn Nets. After going ...

Without federal legislation codifying rules on athlete compensation and eligibility or an entirely new structure, there is ...

Creighton and coach Greg McDermott are hoping to avoid a third season sweep by a conference foe when they host Providence in their home finale on Saturday in Omaha, Neb. The reeling Bluejays (14-15, 8 ...

Unrivaled announced the deal in December, naming Maker’s Mark as its first official spirits partner. The partnership comes as ...

Memphis basketball and the Texas Longhorns have agreed to a home-and-home series beginning in the 2026-27 season, the Tigers announced Feb. 27.

Britt Schellhammer filmed a commercial with Caitlin Clark. After filming, Clark gave the 14-year-old an autographed, unreleased pair of Nike Kobes.

McDaniel, who has rebounded from a deep slump with 44 points on 17-of-30 shooting in the last three halves of basketball, still sees life left in his teammates’ eyes as they prepare to face East ...

It's a cherished historical chestnut now, but when Converse had NBA stars rap to promote their new "Weapons," it changed the game.

The NBA fined Anthony Edwards $25,000 on Thursday for chucking a ball into the stands at halftime in the Timberwolves’ win ...

LSU coach Kim Mulkey was not impressed with the basketball being played in the first half against the Lady Vols and said it ...

Italian bitters liqueur Fernet-Branca is inviting college basketball fans to take a shot — literally. The new campaign, comprised of 15- and 30-second video spots by sports broadcaster Ian Eagle, ...