As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

Detailed price information for Virtus Investment Partners Inc. (VRTS-T) from The Globe and Mail including charting and trades.

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

As AI reshapes industries, Rishad Tobaccowala argues that the biggest mistake companies make isn't failing to adopt AI, it's ...

Snapchat’s keeping it real with billboards in Times Square. Because nothing says fleeting, personal moments like 100-foot ads ...

A Florida woman, Megan Garcia, is suing Google and Character.AI, alleging the AI chatbot's role in her 14-year-old son's ...

By Alex Weprin Senior Editor Snapchat now has more than 900 million ... is driven in part by a shift in the company’s approach to advertising, where it has been trying to shift the mix of ...

Creator marketing is becoming more influential ... which also will be part of the digital release on Snapchat next week. “Neverland” released worldwide on Friday, May 9.

While global tech companies double down on Asia for growth, a quiet disruptor is building the monetization infrastructure ...

Snap said on Tuesday it will not issue a second-quarter financial forecast citing economic uncertainty, as U.S. tariffs threaten to disrupt the global economy and digital advertising budgets, sending ...