Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad ...

Former President Donald Trump's campaign launched its first Snapchat digital advertisement of the 2024 election cycle this week, marking a late entry onto the Gen Z and millennial focused platform ...

Release of Sponsored AI Lenses is only a part of Snapchat’s broader strategy to introduce generative AI across its entire platform. Over the course of this year, the company introduced its first ...

Just when brands get the hang of a new digital platform, they are introduced to another ... If brands try to incorporate Snapchat into their marketing mix by using the content and strategy they use ...

Snap says it isn't all doom and gloom in Zoomer world. Notwithstanding a global shortage of white Monster, that is.

Business Insider Tuesday published a confidential report from Digital Content Next ... goes to Facebook and YouTube. Snapchat is in conversations with major advertising companies, including ...

AJIO recently unveiled its ad campaign through Snapchat’s Sponsored Snaps to promote its latest fashion collections. Arpan Biswas, chief marketing officer, AJIO, said, “Sponsored Snaps present an ...