AC Milan have never had a Nike kit, and yet the manufacturer are planning to release a shirt that is inspired by the club, ...

Each has produces a range of responses. For example, the 2024-25 home shirt – with equal width stripes and a white trim – has ...

Liverpool recently announced Adidas will take over as their kit supplier from next season onwards, and there has already been talk of a remake collection for the 1995/96 season. Adidas is a brand ...

La Liga has also had a front-of-shirt ban from gambling companies since 2021-22 as well. But marquee Italian clubs like Inter Milan and AC Milan have only recently turned the corner financially, after ...

Adidas and Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club’s official kit partner from the 2025/26 season onwards. Effective 1 August 2025 ...

Liverpool have announced a lucrative multi-year kit deal with German sports brand adidas. The iconic brand will replace Nike as Liverpool’s kit manufacturer ahead of the 2025/26 season.

Liverpool FC and adidas have agreed a new multi-year partnership that will see the sportswear giant once again become the club’s official kit partner. The deal is worth a reported £60m per year. From ...

Liverpool have signed a deal to reunite with kit supplier adidas from this summer in a deal believed to be worth at least £60million a year. The agreement will seen the Premier League champions ...

Liverpool Football Club has agreed a new kit deal with German sportswear brand Adidas from next season. The partnership is understood to be “a significant increase” on the current deal with ...

Liverpool have agreed a "multi-year" deal that will see Adidas become the Reds' kit partner from 1 August. The Premier League club previously partnered with Adidas between 1985-1996 and 2006-2012.

The transition to adidas is expected to bring fresh excitement, not just in terms of kit aesthetics but also in global branding and commercial growth. With Liverpool’s worldwide fanbase, the potential ...