Gomez’s makeup line offers must-have cosmetics that will leave you looking flawless. Here's how to shop each product online.
The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.
Two years into Rare Beauty and Selena Gomez has a lot to be proud of. The brand, which launched in September 2020, has 5 million social media followers and counting and includes a portfolio of ...
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I tried Rare Beauty's new contour. It's even better than the brand's iconic blush for one reason.I was also constantly worried that I left a spot unblended. However, Rare Beauty has convinced me to give contour another shot. The brand released its $28 Soft Pinch Liquid Contour in late January ...
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