Gomez’s makeup line offers must-have cosmetics that will leave you looking flawless. Here's how to shop each product online.

The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.

Two years into Rare Beauty and Selena Gomez has a lot to be proud of. The brand, which launched in September 2020, has 5 million social media followers and counting and includes a portfolio of ...

I was also constantly worried that I left a spot unblended. However, Rare Beauty has convinced me to give contour another shot. The brand released its $28 Soft Pinch Liquid Contour in late January ...