Gomez’s makeup line offers must-have cosmetics that will leave you looking flawless. Here's how to shop each product online.

The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.

Two years into Rare Beauty and Selena Gomez has a lot to be proud of. The brand, which launched in September 2020, has 5 million social media followers and counting and includes a portfolio of ...

I was also constantly worried that I left a spot unblended. However, Rare Beauty has convinced me to give contour another shot. The brand released its $28 Soft Pinch Liquid Contour in late January ...

I'm generally disenchanted by celebrity beauty brands, but Selena Gomez's Rare Beauty has proven to be the exception. I've tried almost every product the brand offers, from its famed liquid ...