Course fit links a course’s demands to player skills. Learn what to track, how to measure it, and how to apply it to fantasy golf picks.

Weather affects golf more directly than most sports. Wind changes ball flight and distance control. Rain changes firmness and ...

Tom Verducci takes a closer look at Konnor Griffin’s swing and explains why it already looks advanced beyond his years.

Still, with all this data at your fingertips, it’s easy to feel buried in the numbers. Which metrics will actually move the ...

Artificial intelligence is changing the way golfers practice, offering data-driven feedback that goes beyond what standard training tools can provide.

“Rock the shoulders” is a phrase you hear a lot when it comes to the putting stroke, but Smittle shares why this is ...

Artificial intelligence is making its way onto golf courses in Myrtle Beach, changing how players practice and get feedback on their swings.

Negotiations collapsed, but the real story is scalability, physics, and what brands get out of building gear for 130 mph ...

Newton Golf Company (NASDAQ: NWTG), a technology-forward golf equipment innovator applying physics-driven engineering to golf performance, has been invited to present at the Centurion One Capital 9th ...

Bryson DeChambeau was the face of LA Golf. Now the equipment company is going a different direction. Here's what its owner said happened.

Bobby Jones believed the key to a rhythmic golf swing was understanding how to "swing the clubhead." Here's how to do it.

Here's a rundown of the most forgiving irons on the 2026 Hot List: Callaway Apex Ai200. Jamie Struck (5-handicap): "Was surgically accurate with this club and getting explosive distance on everywhere ...