Roughly halfway through his Hall of Fame career, Los Angeles Lakers legend Kobe Bryant adopted one of the most iconic nicknames in NBA history. Bryant started referring to himself as the "Black Mamba.

New Browns coach Todd Monken spoke highly of his time with the Ravens and former coach John Harbaugh’s leadership.

Move brings to an end a long-running partnership with Nike and is another reminder of Briton’s commercial appeal ...

By 2006, Bryant appeared on the cover of SLAM magazine holding a black snake under the headline “Kobe COLD BLOODED.” Soon ...

The popular image and legacy of Kobe Bryant might be a lot different if Michael Jordan wasn't afraid of snakes.

Michael Jordan was almost the Black Mamba. According to a fascinating new story on ESPN.com by Baxter Holmes, Jordan Brand developed a shoe and ad campaign inspired by the venomous snake in 2003, ...

Back in 2002, Nike created a whole campaign around Michael Jordan and the black mamba, only to learn MJ hates snakes ...

Long before the world connected the words Black Mamba to Kobe Bryant, the identity was sitting inside a Nike conference room, wrapped around a prototype shoe meant for Michael Jordan. It started with ...

In late 2002, Nike began creating a global campaign featuring the black mamba -- and presented it to an NBA superstar. That ...

Felix Auger-Aliassime A promising junior who quickly rose up the rankings as a young ATP star, Auger-Aliassime was a Nike ...

Emma Raducanu has signed up for a mega new sponsorship deal - and former British No 1 Greg Rusedski has revealed why the numbers add up.

The NCAA's prestige programs have found creative ways to funnel more NIL money to their athletes. Apparel companies are among ...