Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

Prior to its relaunch as an electric-only brand, luxury car manufacturer Jaguar announced its 'new era ' by unveiling its new ...

Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...

Ahead of the reveal, Jaguar has given a taste of the new branding with which it plans to define its future lineup. It ...

British luxury car manufacturer Jaguar has revamped its branding with a new logo and a commitment to becoming an all-electric ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...