This guide outlines the top marketing and branding strategies to help you promote your business, reach a target audience, and achieve your goals. Want to know how I added six figures to a failing ...

Having helped a number of startups grow despite limited resources, here are a few of my key tips on creating scalable marketing strategies. 1. Start with a clear and specific target audience.

Marketing executives are also betting on providing increasing personalization for customers. Max Magni, the chief customer and digital officer at Macy’s, says that is a core strategy for the ...