It's hard to believe how different it was, just a mere 15 years ago, to conduct secondary market research. There was no Internet (commercial at least), no Yahoo portal, no Google search, no ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In the past, B2B decisions have largely been based on gut instinct, ...

Businesses must future-proof themselves to endure an ever-changing economic landscape. Focusing on creating value both internally and externally through strategic planning is crucial for a brand's ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

The online entertainment market is driven by technological advancements, rise of subscription services, growth in social media & user-generated content, and pandemic driven behavioral changes.

The online food delivery market presents significant business opportunities. Innovations in technology, such as integration of artificial intelligence and data analytics, offer avenues for improving ...

Online communities, blogs and forums are presenting new opportunities for marketers to research their audiences in innovative ways. A report by Forrester Research, published in December, goes as far ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...