Lotus has long stayed true to its philosophy of being lightweight, fast, and delivering pure driving pleasure. Guided by founder Colin Chapman’s vision, the brand has focused on creating cars that ...
Lotus has built no-nonsense, enthusiast-focused sports cars for decades, prioritizing lightness and efficiency over creature comforts, complicated tech and large-displacement engines. The Emira is the ...
Small-volume car manufacturers have a constant uphill battle competing with larger rivals, but some, like British automaker Lotus, have managed to take on the big players successfully for decades.