Influencers are driving billions of spending each year. Here are the brands benefiting most from their endorsements.

Republicans are facing growing fissures on artificial intelligence (AI) standards as President Trump moves to impose a ...

To sum up, online courses allow creators to monetize expertise at scale. Instead of one-on-one consulting or relying on ad ...

Blended Strategy Group, a female-founded strategic and integrated marketing and communications agency, and On Board ...

Women ran an experiment to see if LinkedIn's new algo was being sexist and thought they proved it. But there's more ...

Kurtis David Harder's timely thriller duology shines a harsh spotlight on social media and the malicious ways to which AI can ...

INTERVIEW: Harder explains how working with a limited crew allowed him to make an epic Hitchcockian thriller on an indie film ...

The whole thing reeks like a bad made-for-TV movie,” an opportunistic podcaster says halfway through the horror sequel ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

Chris Hall, a third-generation military veteran who now leads beverage brand Poppi, kicked off his career by serving on ...

I spoke with experts to discover how, when and why wellness influencers have gained the ability to spread health misinformation on social media.