Shaikh dismisses the idea of fragrances aligning with personality types as “more marketing than reality.” He believes scent ...

The brand's success is largely attributed to its strong online community Emaan Shoaib, Head of Social Media and Digital Marketing at Lattafa Image Credit: Supplied Lattafa Perfumes has emerged as ...

Their usual house scents typically feature-rich notes of oud, incense, amber, sandalwood and so on. Arabian perfumes have captivated the hearts (and pockets) of perfume lovers everywhere.