A new generation of beauty brands is targeting children as young as preschool age, tapping into growing demand for kid-friendly makeup and skincare, and sparking debate among parents about how young ...

Walmart is offering a 54-piece kids' makeup kit for more than 50% off during its deals event. The Sendida makeup kit includes non-toxic, washable items like eyeshadow, lip gloss and nail polish.

Millennials created the wellness economy, and now it wants their children as customers.

The beauty industry is by far one of the most popular industries in the world. With the popularity of skincare products and various make-up kits, the question arises as to whether makeup is safe for ...

This is not child’s play. Many kids in the US could be using potentially toxic beauty products, a new study found. Using makeup and body paint seems like harmless fun for kids – but marketing to ...