The upcoming Jaguar Type 00 represents a bold new chapter for the iconic British automaker. While official production images ...

"A brand refresh and a rebrand serve very different purposes, and understanding that distinction is key," Ljubica Jovanova, ...

Jaguar’s ambition to seduce younger, richer drivers was on full display in Paris with a presentation of its newest prototype, ...

The iconic car manufacturer recently underwent a full rebrand including a new logo, color palette, and brand strategy. Jaguar has now positioned itself as a luxury electric vehicle maker ...

Jaguar's ambition to seduce younger ... the company raised eyebrows by releasing unveiling a new logo with curved lettering, and an ad featuring a colourful, multicultural cast of models -- but no ...