Add Yahoo as a preferred source to see more of our stories on Google. Teens are taking cues from influencers and peers on social media. And brands are capitalizing on this, reacting quickly to ...

Nearly half (47%) said their decision to drink alcohol or not often changes mid-evening, depending on where the night takes them.

Gallup data shows older millennials disengaging at the same rate as Gen Z. But when mid-career managers check out, the damage doesn't leave. It replicates.

Add Yahoo as a preferred source to see more of our stories on Google. "As someone who works in customer service, the new 'boomer names,' aka most likely to be difficult, are the 12,000 iterations of ...

“Help” isn’t a dirty word: a new study has found younger generations are less likely to think asking for help is a bad thing. The poll of 2,000 U.S. adults, split evenly between Gen Z, millennials, ...

After years of viral “Karen moments,” the internet appears to be officially retiring one of its most infamous labels, and Gen Z is already whispering a replacement. According to social media discourse ...

Consumers’ buying practices are evolving, largely due to the rise of e-commerce and social media. Consider the shopping habits of different generations: Whereas baby boomers typically prefer ...

A new generation of mothers are discovering that ambition and caregiving were never designed to coexist without paying a significant cost.

There’s this common belief that each generation gets a little more progressive and a little less traditional. For example, 2020 Pew Research Center data showed that 48% of Gen Z and 47% of millennials ...

Recently, I wrote a post about how Gen Z has ~officially~ decided that the name "Jessica" is the millennial version of "Karen." And while the internet at large had thoughts, the real story was hiding ...