L.A. County filed a lawsuit today against PepsiCo and Coca-Cola for their significant role in plastic pollution's impacts on ...

Duke freshman Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first men’s college ...

Duke freshman, Cooper Flagg makes history signing NIL deals with New Balance and Gatorade before his Blue Devil's debut.

Duke freshman Cooper Flagg signs a historic NIL deal with Gatorade, marking his rise in the sports marketing world and the evolving athlete endorsements landscape.

Gatorade has announced the signing of Cooper Flagg, the 2024 Gatorade Best Male Player of the Year, to its elite athlete roster as he prepares for his debut season at Duke University. This partnership ...

Maine basketball star Cooper Flagg signed a landmark NIL deal with Gatorade. Cooper is the first men’s college basketball ...

Duke freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA draft, has reached an NIL (name, image and likeness) ...

Duke Blue Devils basketball phenom Cooper Flagg has only been on campus for a few months, and he’s already making college ...

Here's Cooper Flagg's Gatorade deal explained, including what to know about the Duke star's historic NIL partnership.

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

You may have noticed a trend of folks using Gatorade in their hummingbird feeders. Here are the reasons why this is a poor idea and what you should use instead.

USC guard JuJu Watkins has been one of the prominent stars in the women's college basketball scene, and various companies ...