The Newport native and Duke freshman signs with the sports drink giant days before starting his first season with the Blue ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Shoppers have expressed outrage and frustration over food brands that are participating in shrinkflation. Now, companies like ...

Whether on a walk or at the office, having a reusable water bottle on hand is a great way to stay hydrated. However, keeping your everyday bottle clean can be a pain. While some bottles are ...

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

The generative AI tool, created through a collaboration with Adobe Firefly, will be available exclusively on Gatorade.com for ...

Adobe on Monday said it has started publicly distributing an AI model that can generate video from text prompts, joining the ...

Some of the most iconic athletes in the world have collaborated with Gatorade on signature bottles, and last year Gatorade.com began offering enhanced customization capabilities on its website.

"Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes' hands ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

Customs officers flanked the vehicle, inspecting boxes of contraband liquor. A total of 129 bottles containing two litres of baijiu - clear Chinese liquor with an alcohol content of 56 per cent ...