A new campaign from AbbVie highlights the “full selves” of people with conditions treated by the company’s therapies in a push to show the broader impact of the medicines, according to Matt Tritley, ...

Showing empathy in advertising isn’t just a nice-to-have; it’s becoming a necessity. In a world that can often feel ...

Eli Lilly and Co. this month launched a public awareness campaign called Brain Health Matters, which features actress Julianne Moore urging people to be proactive as they age to lower their risk of ...

NEW YORK, NY - JULY 12: People participate in the first annual Disability Pride Parade on July 12, 2015 in New York City. The parade calls attention to the rights of people with disabilities and ...

Novo Nordisk is under fire over a Spanish obesity awareness campaign. After the campaign stirred up controversy, the Spanish ministry of health wrote to the drugmaker about a possible violation of ...

I am Tonya Henry, a disabled veteran with chronic migraine, and, a 2025 Community Leader for Shades for Migraine. I want to help break the stigma surrounding those with migraine, by volunteering with ...

Welcome to Slate’s new series on nonprofit marketing! Throughout this series, we’ll explore the latest research, strategies, and trends to help nonprofits maximize the impact of their campaigns. In ...

MM+M summer intern Lola Offenback sits down with Derrick Gastineau to discuss Currax Pharmaceuticals’ latest human-centered campaign, Real Patients, Real Results. Gastineau emphasized the importance ...

The objectives of the campaign, its metrics and budget were all available to the judges of the B2B Marketing Awards and the campaign was assessed accordingly. Certain aspects of the campaign have been ...

Whatever month it is now, you’re sure to be surrounded by a number of “awareness” campaigns. How do you get people to take action on a cause? The common response is usually to start by raising ...