The origins of April Fools’ Day are mysterious, and historians haven’t been able to pinpoint exactly how the annual celebration of hoaxes began. But these days, it’s a bona-fide marketing tradition.

Adult Swim really went all out this year for their annual April Fool’s Day stunt! April Fool’s Day might not be that big of a deal nowadays as brands usually use it as a way to share joke images on ...

USA Today was one of several news outlets to report on the so-called "selfie-shoe" -- and then had to clarify how it fell for a corporate stunt on April Fool's Day. HBO's John Oliver thinks April ...

April 1 is the day when pranks, hoaxes, and good-natured trickery take center stage. While it’s not an official holiday, April Fools’ Day is celebrated across the world, with individuals and even ...