For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems. The brand's taken the risky move of updating its world-famous 'Holidays are Coming' advert with new adverts made entirely with artificial intelligence.

“We recreated it by combining human ingenuity and human creativity with artificial intelligence tools to deliver the first-ever Coca-Cola ad, fully created with artificial intelligence,” Javier Meza, president of marketing and Europe CMO at The Coca-Cola Company, said at the campaign’s launch in London this week.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

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LIDL has unveiled its very own Christmas cola truck – and it will visit Bournemouth for the first time ever at the end of the month.