Everyone is going "recession blonde," but what is it and why is everyone talking about it? Experts break down how a fraught ...

If your hair is naturally blonde, color-treated blonde or gray ... allowing it to counteract unwanted brassiness and yellow/orange hues that can develop over time, according to Brittany Byrd ...

"Purple shampoo is amazing on pale blonde hair as it neutralises unwanted yellow hues leaving the blonde bright and cool-toned," explains Christel Barron-Hough, Founder & Creative Director Stil Salon.