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This is the only purple shampoo that actually blends my blonde and tones brassiness—and it's only £14
"Purple shampoo is amazing on pale blonde hair as it neutralises unwanted yellow hues leaving the blonde bright and cool-toned," explains Christel Barron-Hough, Founder & Creative Director Stil Salon.
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The best purple shampoos for blonde hair, according to hairstylists
If your hair is naturally blonde, color-treated blonde or gray ... allowing it to counteract unwanted brassiness and yellow/orange hues that can develop over time, according to Brittany Byrd ...