In 45 years of the IPA Effectiveness Awards, B2B has submitted just 61 cases out of 1,618. That is 3.8% of entries. It has won 17 awards out of 581, or 2.9% of winners. That’s not just alarming ...
This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Celebrity has long been a ...
As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to ...
SAO PAULO, Sept 22 (Reuters) - Latin America's largest e-commerce platform MercadoLibre (MELI.O), opens new tab announced on Monday the launch of a new business-to-business (B2B) unit, targeting ...
The B2B Battleground: Expedia, Booking and Hopper Are Redefining Online Travel’s Quiet Money Machine
If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they'll be handing those potential ...
B2B marketers are embracing video and creator partnerships. Strategies once reserved for B2C are now mainstream in B2B. LinkedIn is becoming a hub for B2B creator engagement. LinkedIn’s latest ...
Of the B2B marketing decision-makers surveyed for Forrester’s 2025 Budget Planning Survey released early this year, 83% expected their company’s marketing investments to increase over the next 12 ...
I list the top B2B platforms of 2025 based on real functionality, so you can choose a solution that fits your buyers, your tech stack, and your growth goals. The right B2B e-commerce platform for your ...
B2B buyers aren’t just searching the old way anymore. Google’s AI Overviews, OpenAI’s ChatGPT, Perplexity, and Copilot Search in Bing have changed how content is surfaced. From ranking traditional ...
While data, metrics and ROI calculations matter, compelling narratives humanize your message and differentiate you from competitors. A great business story should be based on a real customer of yours, ...
From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now. Rising costs everywhere. B2B marketers face mounting pressures from higher ...
There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...
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