Founded in 2014, Azazie is on a mission to reinvent the way people shop for bridesmaid dresses and wedding gowns ... and mothers of the bride. They even carry matching accessories for groomsmen!

Others were eager to point out that the mother of the bride often goes overlooked in formal wedding processes, with the ...

Bride Marisa Iodice wouldn’t hear of it. Iodice, a teacher in New Jersey, meant it when she told her mom that she could wear ...

(Mom Kathy also looked appropriately regal in her baby-blue mother of the bride dress.) "They're just perfect for each other. They're best friends," proud sister Paris Hilton previously told ...

Tom Merton/Getty A bride-to-be is pleading for help after discovering her mother's wedding dress — the very gown she planned to wear for her own nuptials — was misplaced three decades ago.

TEANECK, N.J. (WABC) - A bride-to-be from New Jersey is searching near and far after she opened the box she thought contained her mother’s wedding gown to find the wrong dress inside.

And Cathy has found that designers do, too. "Traditional mother-of-the-bride dresses are very plain and dowdy,” Cathy says. "I wanted something that matched my personality." Iodice ...