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That estimate comes from a new report by U.K.-based research firm Ampere Analysis. The spending across the six companies — Disney, Comcast, Google, Warner Bros. Discovery, Netflix and Paramount Global ...
This amounted to a record $126 billion, according to a report by Ampere Analysis. Together, these companies represent 51% of the total global content market, an increase from 47% in 2020.
Discovery, Netflix, and Paramount combined will invest $126bn in content this year. Ampere Analysis’s latest intelligence shows that spending across these groups will reach a new high in 2024 ...
Peter Ingram, Research Manager at Ampere Analysis, commented: “Ongoing investment by major studios and streaming platforms into new programming will continue be key to keeping audiences engaged and ...