E-commerce giant Amazon has unveiled a new digital storefront, Amazon Haul, to offer affordable products for its customers in the US. Currently in beta, the service is seen as the company’s strategic move to compete with fast-fashion retailers such as Shein, Temu and the TikTok Shop.

All Amazon Haul items are priced $20 or less with the majority priced $10 and under, and some items as low as $1.

Amazon Haul is a new mobile-only experience within the Amazon app that offers dozens upon dozens of ultra-affordable products, including fashion, home goods, tech accessories, and even jewelry. While Amazon normally heralds Prime at every opportunity, it’s not featured here.