Duke freshman Cooper Flagg signs a historic NIL deal with Gatorade, marking his rise in the sports marketing world and the evolving athlete endorsements landscape.

With just over five weeks left until the OUC Orlando Half Marathon, runners are heading into the home stretch of their training plans.

Gatorade has announced the signing of Cooper Flagg, the 2024 Gatorade Best Male Player of the Year, to its elite athlete roster as he prepares for his debut season at Duke University. This partnership ...

Flagg spoke to Sports Illustrated about becoming the first men's college basketball player on Gatorade's NIL roster.

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

You may have noticed a trend of folks using Gatorade in their hummingbird feeders. Here are the reasons why this is a poor idea and what you should use instead.

This year's Coolest Thing Made in Wisconsin winner is planning a new Amazon storefront, limited-edition flavors and the ...

We sampled popular flavors from major brands including Red Bull, Monster, and Celsius, to find the tastiest energy drink ...

Is Gatorade good for you? A nutritionist reviews the facts about this popular electrolyte drink and its impact on your health.

Are you wondering what's trending in tea with Gen Z and millennials? Looking to learn more about their consumption patterns ...

With an advanced blend of electrolytes from watermelon juice, sea salt, sodium citrate and potassium salt, Gatorade Hydration ...

The flavor profile of the light-blue Glacier Freeze Gatorade — which carries notes of citrus, orange, and strawberry — mixed ...