First launched in 2025, Ava is now available to all publishers and advertisers across more than 20 countries, including the US, UK, and Europe. Ava delivers instant responses to common platform ...

Mike Lovatt's "The OTBB Offer Value Score" Documents Framework for Evaluating Promotional Offers in Competitive UK ...

aZengear, the UK-based sport, camping, and survival gear brand, today announced a new partnership with AWIN, one of the world ...

WOODCRAFT FOLK has become the first ever community affiliate of the General Federation of Trade Unions (GFTU). A rule change agreed at the GFTU’s Biennial General Council Meeting in 2025 now allows ...

Formal approval given for new university group to operate from August, with both institutions keeping their names The universities of Greenwich and Kent have confirmed they have been given formal ...

Learn 7 key steps to kickstart affiliate marketing! Discover strategies for organic content, traffic generation, and building a sustainable online business. Massive winter storm drops 11 inches of ...

PayPal’s Honey browser faces significant backlash as three major affiliate networks terminate their partnership with the publisher amid fraudulent claims. Rakuten Advertising, impact.com and Awin have ...

The creator economy is on a growth streak, and as the segment continues to evolve and mature, marketers have steadily upped their investments in the space. For Macy’s, that has meant expanding its ...

Brokerslink has added Vantel, a Sweden-based insurance technology company, to its global broking network as a specialist affiliate. Vantel, headquartered in Stockholm, operates a technology platform ...

Building an audience, creating content regularly, analyzing trends—influencing is harder than it looks. If you’re going to put the time and effort into becoming an influencer, you might as well try to ...

As we head into 2026, one thing is clear: the brands pulling ahead are the ones rethinking how brand and growth marketing can work together in a distribution-first world. The result is a new reality ...