Adidas views the current market landscape as a unique moment to engage a new generation of consumers who have not previously been core to the brand.

Alphabet, the parent company of Google, YouTube and Google Cloud, posted a strong third quarter with advertising growing stably and investments in infrastructure beginning to make more sense amid ...

The global retail media ad investment is set to reach $153.3bn, a nearly-$18bn jump from the 2023 total, according to WARC’s latest forecast. The forecast puts the annual growth rate at 13.7% in 2024, ...

H&R Block hijacked TurboTax's campaign by telling humorous stories in a campaign film about the consequences of following its biggest competitor's advice to inspire millions to reclaim the tax filing ...

Why is this work relevant for Creative Strategy? International law requires a nation to have physical territory in order to exist. So, what happens when a country loses its land? Tuvalu, a low-lying ...

IKEA Family needed more members to swipe at the checkout: when shoppers scan their cards, the more value they get from membership perks, and the more they then go on to spend. The summer months are ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Many targets have been set worldwide to reach net zero emissions by a certain year but few know how to actually reach their targets. In Southeast Asia, electricity demand keeps increasing but fossil ...