Learn how a data-driven conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ...

Marketing Strategy - Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

Most public relations professionals feel confident about the value they've been providing during COVID-19 but are also grappling with more burnout and stress because of the pandemic, according to ...

When seeking to improve organic search result rankings, you often first evaluate keywords, content, backlinks, metadata, and the like. And although those are important to the SEO workflow, it's also ...

"Storytelling" is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing? Yes, it's a borderline cliché ...

When the subject is the relative positioning of competitors across the market landscape, leadership is interested, engaged, and more than willing to debate. Over the years, I've developed several ...

What if your company were a person—someone you can sit down with, take out to lunch, and let babysit your kids? Would you like them as you would a best friend, or would you screen their calls? Often ...

In the AI-infused world of marketing, the concept of a "positionless marketer" is taking hold, mirroring the transformation seen in sports. Just as positionless basketball has redefined the game by ...

Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research. Some 55% of respondents say the B2B ads they typically see on ...

A highly popular social media post isn't just great in its own right—it's also an incredible opportunity to set yourself up for future success. If you play your cards right when one of your pieces ...

Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research from the US Chamber of Commerce. The report was based on data from a ...