Asia Video Industry Association (AVIA) organises 'Future of Video India 2025' conference to discuss issues regarding content ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions ...

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.

The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...

WPP to 'sunset' agency specific job titles in the shake-up.

A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star ...

Havas, Enormous, Tribes, Tree Design win gold medals for their campaigns across print, television, ambient media, and ...

The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, ...

It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next ...

To commemorate International Labour Day (May 1), Godrej Consumer Products Ltd (GCPL) launched a digital film titled ‘Hands ...