Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...

With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such ...

Nike has launched a campaign created by Wieden & Kennedy London to celebrate tennis star Rafael Nadal as he competes in the ...

Friendship Pays, designed by Omelet advertising agency and Scopely, which created Monopoly Go!, also features Jason Momoa ...

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content ...

Criticism of adland’s status quo is nothing new; John Marsden of Maker Lab argues that meaningful change starts with ...

Accompanying The McDonald’s Gift Drop is a 20-second AV spot featuring a bouncing gift tag screensaver illuminated in festive ...

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive ...

By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining ...

The new 'Shot on iPhone' campaign documents a uniquely Thai phenomenon where graduates transform traditional photography into ...

The Chinese snack giant may be cleared of mislabeling, but the brand faces online accusations as it prepares to sue those ...