If Adam Heimlich could travel back in time to alter the future of ad tech, he'd visit 2007, when the FTC was looking into the DoubleClick deal.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Why streaming TV might adopt the cloud-usage model for content; MAGNA projects strongest ad market in two decades; and “go ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Albert Thompson, a buy-side veteran with 20+ years of experience, on MFA sites, brand safety and how publishers can improve ...

Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in ...

Adopting standards and interoperable IDs can benefit the entire ecosystem, enabling solutions that can help solve for omnichannel ROI.

The TV newsletter Lowpass is back with another barn burner. Plus, some more proof that social media can impact your health.

The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features ...

On Thursday, the US district court in Alexandria, Virginia boarded a time machine back to April 18, 2019 – the day of a tense meeting between Google and publishers.

On Day Four of the Google ad tech antitrust trial in Virginia, we boarded a time machine that took us back to April 18, 2019: ...