AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

When banner ads were introduced in 1994, pundits proclaimed that this new approach to advertising was going to ruin the world ...

When banner ads were introduced in 1994, pundits proclaimed they would ruin the world wide web and kill creativity as we know it. Sound familiar?

Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that. Over the past two years, it’s put a lot of energy into updating its ad platform, including ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

While WaPo recently lost 250,000 subscribers, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.

Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s ...

Negative blocking isn’t the healthiest – or the most efficient – way to approach brand safety, says Kenvue's Mark Proulx.

To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching back to ...

Shelby Nichols was doing CTV before it was cool. And while CTV buying is a more complicated process than ever, it’s becoming easier for consumers to access more types of content – like live sports, ...