People come to YouTube to learn and be entertained. This is true even for the youngest audiences, and it's why we remain laser focused on making sure they have a safe and age appropriate experience.

Today, AI is moving at a pace faster than ever before. It’s empowering creativity, sparking new ideas, and even transforming industries. At this critical inflection point, it’s clear that we need to ...

Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

The past few years have been a transition for all of us. We've adapted to changes in our lives we couldn't have imagined before the pandemic. Along the way, we've seen incredible growth in the YouTube ...

In 2022, we observed a major shift in pop culture, one that was driven less and less by viral moments with mass appeal. Instead, we found that creators and their viewers were prioritizing personally ...

In 2021, you tuned in to see NASA’s Mars Perseverance Rover land (live!) on Mars, joined together to set a new record for BTS, and took part in the epic storylines that played out across the Dream SMP ...

15 years ago today, YouTube took a small step toward starting something big. On February 14, 2005, YouTube was registered as a website. Its founders wanted to create a way for people around the world ...

So far this year, there have been more than 25 billion views of videos with “unboxing” in the title.¹ Sure, you know you ordered something online and followed the tracking information every step of ...

Children and teenagers today can access a world of possibilities on YouTube. Whether it’s exploring important topics around the world or looking up a video to help with algebra homework, they’ve never ...

YouTube Shorts offers a dynamic and engaging way to connect with audiences in bite-sized bursts. If you're ready to dive into the world of vertical video, here's your guide to getting started with ...

Starting today, we’re making it even easier to find step-by-step explainer videos for basic first aid and emergency care made by authoritative health organizations. Our new first aid information ...

Earlier this year, YouTube’s Culture & Trends Team studied the increasingly impactful role that fan culture plays in digital media. The report found that fans are no longer just consuming content, ...