The idea appears to be that Bixby will be able to complete most tasks on a Galaxy S25 with natural language requests. “Anything that can be done by touch can be done [with your voice] by Bixby,” Lee Dinham, mobile experience product specialist at Samsung told me.

The Galaxy S25 Ultra is another incremental update to a design growing stale. There is a meaningful change here, but you'll need to hold it.