LG's best OLED TV ever is a Black Fri. steal

The screen in question is the Philips Evnia 42M2N8900, and you can currently grab one for $699.99 at Amazon thanks to a Black ...
And here it is in glorious gigantic 77-inch scale for an equally glorious massive price cut: it was £3,499 at launch, with £1,500 shaved off that asking price and parking it at an impressive £1,999.
We’ve tried and tested the LG C4, an OLED TV that hits the sweet spot where cutting-edge performance meets reasonable price ...
This is LG’s top OLED — we can’t express just how bright this TV is. Actually, we can, as it goes up to 1500 nits at peak brightness, though our full LG G4 evo review explains in full detail ...