Drake’s UMG Lawsuit Backfires as Kendrick Lamar’s “Not Like Us” Sees 440% Sales Surge and 20% Stream Increase
Drake’s recent lawsuit against Universal Music Group (UMG) has seemingly backfired in a big way, inadvertently boosting Kendrick Lamar’s streams. The legal filings, which accused UMG of artificially boosting the popularity of Kendrick’s diss track “Not Like Us” through streaming bots and payola,