Netflix plans to roll out generative AI-powered ads by the end of 2025, with a full launch expected in 2026. Users will soon ...

The company behind ChatGPT is making flashy new partnerships left and right, and the latest is an unholy union of two of tech ...

The new features will include more visible shortcuts to finding content and real-time recommendations that respond to viewers ...

The streaming service has announced plans to use generative AI to link interactive ads with appropriate shows on its ...

For quite some time now, a major overhaul to the Netflix user interface on TV-connected devices has been underway. Tests ...

The company is also overhauling its recommendation engine to be "more responsive to your moods and interests in the moment." ...

Netflix is launching a revamp of its TV homepage Wednesday, which boasts a "simpler, easier and more intuitive design," per ...

After hinting at a new AI-powered search experience during its recent earnings call, Netflix officially unveiled the feature ...

Netflix is overhauling its TV homepage with a chatbot powered by generative AI as well as TikTok-style short-form reels.

Netflix is using OpenAI to better recommend selections for users while a new TikTok-style video feed will play clips of hit ...

Those features will be powered by OpenAI, although the models will be trained by a team at Netflix in order to tailor to member needs, Netflix said Wednesday. With the update, Netflix will put all ...