NetEase CEO William Ding's refusal to pay for Marvel licenses nearly resulted in the cancellation of Marvel Rivals.

Marvel Rivals is a big hit, but there was a time when its very existence was in doubt. That's according to a new Bloomberg report on developer NetEase and its CEO William Ding, which says that before the game was released there were discussions about cancelling it outright. NetEase has denied the claim.

Marvels Rivals, which has been a huge success for publisher NetEase since its launch last year, reportedly almost

Marvel Rivals was nearly canceled by NetEase's founder before its release, a source reportedly close to the game's publisher claims.

Marvel Rivals has been a huge hit for NetEase. The Chinese publisher recently reported the free-to-play hero shooter had over 40 million players. But the Overwatch clone was almost canceled over the licensing fees the company would owe to Disney for using its popular comic book characters.

NetEase's Marvel Rivals can't be described as anything less than a hit, netting ten million players in just three days from launch and raking in millions for developer NetEase in the weeks since. But a new report suggests that NetEase CEO and founder William Ding nearly canceled the game due to a reluctance to use licensed IP.